UX Strategy & Research
Clarity before pixels. I bridge the gap between user needs and business goals to define a direction worth building.
Yu-Li partners with teams to design accessible digital experiences that empower every user.
Selected Work
Problems actually solved
AI helped write the code, but I personally audited every line against accessibility standards. It was built with love, stolen pockets of time, and more revisions than I would like to admit (that stays between me and my code).
Since most of my recent work is under NDA, I don't post public case studies—but I am happy to walk you through them privately. Reach out to chat about the work I have done, or just to say 'hi'. 👋.
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The Commonwealth of Massachusetts | Mass Digital Services (MDS)
MyMassGov -- UX Accessibility at Scale for State Government
One login. 25,000+ Massachusetts residents. Every state service they depend on. When Mass Digital Services built a single sign-on platform to connect residents to government services regardless of ability, device, or assistive technology. I worked alongside a cross-functional team to make sure accessibility barriers were identified and resolved before launch, not after.
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fiveBelow
Responsive Shopping Cart Redesign
Users weren't completing their purchases. The drop-off wasn't a payment problem or a price problem — it was a user experience problem. We dug into the "why", conducting research that uncovered where trust broke down and shaped the redesign that fixed it.
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The Department of Family and Medical Leave (DFML)
Paid Family and Medical Leave (PFML) Portal
People filing for paid leave aren't are often navigating a crisis. I designed WCAG 2.1 AA-compliant features for Massachusetts' Paid Family & Medical Leave program, turning dense requirements into a seamless experiences. Since launch, the program has paid out $1 billion in benefits.
My services
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Accessibility Consulting
Accessibility isn't a checkbox — it's the bar. I audit, remediate, train, and build systems so accessibility is baked in, not bolted on.
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Product Design
From wireframe to high-fidelity. I build thoughtful, tested interfaces that balance user needs with business requirements.
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Design Systems
Velocity through consistency. I design and document the systems that bridge the gap between design and engineering. I ensure your product stays coherent and accessible—even when built by a dozen different hands.
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Fractional UX & Accessibility Leadership
Senior expertise without the full-time headcount. I embed with your team to lead design and accessibility strategy, ensuring every decision is inclusive and user-centered.
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AI Prototyping
AI as a force multiplier. I use AI to bridge the gap between design and code—building high-fidelity proofs-of-concept at speed without losing the human-centered strategy at the core.